Website Content Audit Improves SEO and Marketing

How to audit the content on your website

A website is the cornerstone of a business online. Often, a lot of time and effort goes into setting up a website, and little is done after it is built.

Websites need to be continually updated. Reviewing your content can improve Search Engine Optimization (SEO) and help prioritize future marketing activities. Here’s how to perform a content audit.

 

Website Content Audit Improves SEO and Marketing

What is a content audit?

A content audit involves looking at all the content on your website and assessing its relevant strengths and weaknesses. This allows you to prioritize your future marketing activities.

An audit will tell you where to focus future efforts in terms of SEO and content marketing

When done correctly, it can answer the following questions about content pieces on your site:

  • Which pieces of content are performing best?
  • What topics is your audience connecting with most?
  • Which posts are not performing?

Why conduct an audit?

  • SEO: Conducting an audit helps you identify any weak spots in your website’s SEO. You should be able to determine what changes need to be made to improve your site’s search performance.
  • Content Marketing: This concentrates on things like page length, visitor metrics, and social shares to see how your audience is responding to each piece of content.

Content audit process

  1. Create a spreadsheet of all the different pieces of content on your website. You can use Microsoft Excel to do this.
  2. Gather the SEO data for each piece of content. This includes: Page title, target keyword, meta description, headings, images, image ALT tags and more. See 7 SEO Tips here for a starter list. You can use tools such as Google Analytics and Screaming Frog for this.
  3. Analyze your data. Give them a grade! Keep A and B content, update C and D content, and either remove or consolidate the rest. Log grades on the excel spreadsheet, and go through it in batches.

You can also do a side-by-side comparison with a competitor’s site. Look at competitor’s site and perform an audit on them to see how their website is performing in comparison to yours.

Ultimately, a website audit will show you ways to improve your website to help it perform better.

Is updating your website on the To Do list? If you need help, contact Danielle on 760-440-5494 or danielle@760marketing.com

Tip of the Week: Perform a content audit to improve SEO and focus future content marketing.

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