Semantic Search and SEO in 2018

SEO trends in 2018 that really work

Search Engine Optimization (SEO) is something every website needs, and every business owner knows is important. What to do exactly, is another matter. Knowing what to focus on, what to update, and what to skip, can prove challenging. Here are the new trends that are actually working in 2018, including semantic search which has changed the direction of SEO.

Semantic Search and SEO in 2018

 

It is still important to keep up with certain SEO practices. These include good on-page SEO, which is SEO that you do on your website. Others include building up quality links, keyword research based content, being mobile friendly including a fast load speed, and using tools such as the Google Search Console; read here for more detail. A consistent NAP (Name, Address, and Phone number) is very important too. So too is having a secure website.

Video is still new, or at least underutilized

The use of video is huge, and still relatively new in terms of uptake. YouTube is the second biggest search engine after Google, and it is owned by Google! People are quite lazy when it comes to creating video content, which means this is still a huge area of opportunity.

55% of website searches show at least one video. Is your business showing up there for your keywords and service or product? In 2018 and going forward, optimize for YouTube. Optimize for video, including embedding them in text based blogs.

Semantic search and voice search

What is sematic search?? Semantic means of or relating to meaning in language. Semantic search is all about intent – what does a person wants to search for and what are they really trying to find, without typing or speaking it in a strange way. It is much more conversational.

For SEO before now, the focus was on specific, exact-match keywords. Now, it is important to create content that addresses a user’s needs, using more semantic phrases and synonyms.

This came into practice along with voice search, which has improved conversational searching. Voice search on Amazon’s Alexa and Echo, Google Home, Siri and other voice devices, has made SEO more conversational. It is the way of the future. 40% of adults perform at least one voice search every day. Voice searches performed in Google are up 35x since 2008. Plus, 20% of all searches on mobile are voice searches!

How to optimize for semantic search?

Write content that is useful to the user, and not focused on the search engine like some practices in the past. Include a question (and answer) in your content. Include words related to the main topic throughout your content. They are not limited to synonyms or keywords with similar meanings. They are words/phrases that are semantically related. For example if you are writing about the paleo diet, include related words such as: nutrition, caveman, weight loss, recipes, and grains. You can check for related words with this tool.

There is no question that SEO is important. People need to find you online, and you need to keep up with the latest in SEO to help them find you.

Need to update your SEO, or get it started? Contact Danielle on 760-440-5494 or danielle@760marketing.com

Tip of the Week: Create content for semantic search by making it useful to the user and more conversational in nature.

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