Why you need a business website and how it can help
You know you need a website like you need a phone number for business. It is part of being a legitimate, professional business. But why do you need one, and what can it actually do for you? And once you have one, are you using it for the most effect and impact?
Get found online
Use your website to rank in search engines. People are looking for a huge variety of things online every day. It is very likely they are looking for what you offer. Make sure people can find your website easily by using the power of search engine optimization (SEO) and paid advertising.
Get people to take action
When someone comes to your website, ideally you want them to do something that brings them closer to becoming a customer or client. Make your calls to action prominent and clear. Make it easy for them to:
- Know what to do next, after reading a blog for instance
- Take another step to see if they qualify to work with you
- Ask a question
- Request a call back
- Share your information with others. Add social share buttons. These are different than social follow buttons
Stay top of mind
People buy after seeing or hearing about something seven different times. It is really important to keep on the radar of your customer or client. Make sure you can keep in touch with your website visitors. Two options to do this are to connect on social media or by some form of email, such as a newsletter or email series.
You can generate leads from your website through a variety of ways. You can use gated content for website visitors to sign up to receive in exchange for their email address. You can also run ads to landing pages. Make a limited time offer too, right on the website.
A business website can have many more marketing applications, but these are some of the most fundamental ways to use your website to grow business.
Need to build or update your website to use it as a marketing tool? Contact Danielle on 760-440-5494 or firstname.lastname@example.org
Tip of the Week: Use your website as a marketing tool to be found, be in contact and to generate business.