The Value of Infographics for Marketing

How infographics can improve your business visibility online

Infographics are a powerful way to share data, information and knowledge in a simplified and effective way. They are easily shared online, and can give a boost to your social media marketing.

An infographic is a way of presenting information to the viewer in a visual manner using well-crafted images. They are a great way of drawing attention to your data or information. Plus, they help with Search Engine Optimization and are a safe way to display information on your website.

The Value of Infographics for Marketing

A good infographic should be a unique image that is packed with information and simple to understand to the viewer. When creating your infographic, remember that people will share what they feel connected with, so your infographics should be easily understandable and visually appealing.

In addition to displaying basic information, an infographic can be used to simplify complex concepts that are otherwise hard to understand. The brain relates to images in a much faster and simpler way than words. This makes it a great explanatory tool.

Overall, a successful infographic needs to be:

  • Unique
  • Simple
  • Creative packing a punch
  • Minimal text & high impact
  • Shareable

Infographics can be used to:

  • Display feedback and survey data
  • Simplify a complicated concept
  • Comparisons
  • To raise awareness

After creating your infographic, you can use it on your blog, share it on social media or send it to your subscribers on your email list. When people share your infographic, it helps your website rank on search engines, and attracts new and fresh website traffic.

How to use and implement infographics:

  • Post on social media
  • Send out via email marketing
  • Post it on your website and blog
  • Send it out as a press release

Looking for a way to create an infographic? Canva is a great tool to use to create one, at little to no cost.

Are you interested in engaging your visitors with an infographic? Contact Danielle on 760-440-5494 or

Tip of the week: Use infographics to engage your audience by sharing data, information and knowledge in a simplified and effective way.

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