Why NAP is Critical for SEO to Attract Local Customers to your Business

Get these 3 things consistent to help customers find you online

Your NAP is simply your business Name, Address, and Phone Number. Your NAP can have a huge impact on whether customers can find you online.

Have you ever wondered why some businesses appear on maps or online searches, while others do not? A lot has to do with your NAP listings.

Each time your correct information is listed somewhere online, either on your website or another, it creates a ‘citation’. Search engines, such as Google, look for consistent and up-to-date information to determine if your business is legitimate. This effects local Search Engine Optimization and how you show up in online searches.

Why NAP is Critical for SEO to Attract Local Customers to your Business

Why your NAP needs to be up-to-date and consistent

If you want to be found in a list of local businesses, your name, address and phone number need to be consistent across the internet. Google and other search engines look for all the places online your business is mentioned. It uses your name, physical address, phone number and website address to work out if your business is legitimate and trustworthy.

When your name, phone and address match consistently, and your business has many citations, Google will show your local business more prominently in search results. The more consistent citations, the more trustworthy you appear.

How to get found in local searches

To show up as a local business, boost your online business listings. There are many online directories and local listing sites.

First, make sure your information is correct with the big online data providers: InfoGroup, Acxiom, Localeze and Factual. You can manage these and more through Moz.com/local and automatically update them across the web for a small fee. You can even run a free search to see how your business is performing.

Second, update or create a listing on authoritative directory sites, such as Google My Business, Bing, Yelp, Facebook, and others. You’ll need to manually set these up. Make sure your information is up-to-date and consistent, including using the exact same spelling and abbreviations.

Third, clean up your listings on other directory sites such as: YellowPages, CitySearch, TripAdvisor, and many, many more. If you have inaccurate or inconsistent information, fixing it can take time. It is well worth doing, so people can find your business when they search for it online.

Need help updating or fixing online business listings? Let’s chat! Book in a quick 15-minute call to learn more.

Tip of the week: Get your business NAP consistent across the web to help local customers find you online.

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