Get More Marketing Impact with SMART Goals

Be SMART to Achieve Marketing Goals

Have you ever set a marketing goal and somehow it simply did not happen? Many business owners struggle with the gap between setting a goal and seeing it happen.

SMART goals are an effective way to not only set a goal, but they are far more likely to be executed and achieved. Here’s why.

Get More Marketing Impact with SMART Goals

A goal without enough definition will be hard to achieve. SMART goals help. SMART is a tool that can provide additional definition to make achieving a goal more likely.

What is SMART?

SMART is an acronym which helps plan and achieve goals. It stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

How to set SMART goals

Specific means it is very clearly defined. You can do this by thinking of the 5 Ws. Who, what, when, where, why. Who do you want to reach, what do you want them to do, when will this happen, where will it happen? Do you want more leads? Do you want more sales? Do you need to grow your online audience? Improve your SEO? Be specific, and it will be easier to implement it.

Measurable relates to being able to quantify the goal, and measure it over time. What about your goal can be measured? How will you do that? What number of new leads do you need to get to the financial figure you set this year? How many times a day/week/month do you need to contact customers? Make sure you can measure whether or not you have achieved your goal yet.

Attainable is about being realistic. While stretch goals are motivating, make sure your goal is something you can actually achieve. Based on past growth, your audience, your customers, your product, what is realistic to do within a set time? Think about how you will accomplish it, and what you need to do to get there. Getting 10,000 people on your email list can happen, but it will not happen overnight. You will need to put in time and effort, and likely money to grow to this level.

Relevant is about it being relevant to your business, your personal goals for the business, or what you want to achieve. Make sure it lines up with your overall aims. If you want to increase revenue, will adding Instagram followers help with that? Or is that just nice to have? Make sure the marketing goal align with your business goal to help you get where you want to go.

Time-based applies a time frame to your goal. Think about a realistic time, and how you will achieve it in that time. Is a month enough? A year? Adding extra zeros to your bottom line will take time. Make sure your goal can happen in the time you set.

With SMART goals, you give yourself a clear roadmap of what needs to happen, and when. You will be able to tell easily if you are on your way to achieving that goal or not.

Need help planning your marketing to get real traction? Contact Danielle on 760-440-5494 or

Tip of the Week: Set SMART goals to achieve more with your marketing.

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