How to Get the Most from Facebook Conversion Ads

Optimize for this type of ad delivery for best results

You decided to use Facebook’s most powerful ad type: conversion campaigns. This uses a next level part of Facebook’s algorithm for truly impressive results. IF you know how to set it up right.

What type of ad delivery and optimization should you use? While ‘conversion’ may seem like the obvious and only choice, others have benefits too.

How to Get the Most from Facebook Conversion Ads

Types of ad optimizations in Facebook conversion ads

When setting up a conversion campaign, you can choose what type of optimization to set up. There are five options.


This sends ads to the right people to get the most website conversions. If you know your audience, their needs, have a working landing page that converts well, this is the obvious choice. However, if you are launching a new campaign, this may not be the best choice.

Landing page views

This sends ads to people who are more likely to click on your ad’s link and load the landing page. The pixel needs to be installed on the landing page to track these views. Using this option will get many people to look at your landing page. It can also help identify and highlight problems with landing page speed.

Link clicks

This sends ads to the right people to help you get the most link clicks from your ad to a destination, on or off Facebook, at the lowest cost. A person may click on an ad many times, and click on a link many times too. This differs from landing page views which will only track it one time using the pixel.


This sends ads to people as many times as possible. This is a great way to use your ad budget to reach many people and allow Facebook to test out different audiences. It is also an effective tool if your campaign has stalled.

Daily unique reach

This sends ads to people up to once a day. If you want to keep frequency low, and reach as many individuals as possible, this is a good option.

All of these options have their uses, and many offer an additional layer of qualification and audience filtering. Choosing the right option depends on your audience, budget, landing page conversion rate, and the overall sales funnel. Much like a game of chess, some choices are better than others depending on the situation.

Need help optimizing or setting up your Facebook conversion ads for leads? Contact Danielle on 760-440-5494 or

Tip of the Week: Select the right optimization for delivery for your Facebook conversion ads.

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