Using Facebook ads to convert visitors to leads
Facebook ads are a great way to reach your customers. With ads, you can do many different things – raise local awareness, get engagement on posts, or drive traffic to your website. To get business leads, Facebook is a powerful tool.
What’s a landing page?
A landing page is a page on your website designed for a specific purpose. This purpose is either to get a visitor to click through to another page, or to capture their contact information.
A landing page is any page that a visitor lands on after clicking on a marketing call to action.
For a lead capture landing page, it typically does not have the navigation menu which focuses visitors on your goal.
Once you have a landing page, it is good if you have a lead magnet. You don’t have to though, but it will convert more people to business leads.
What’s a lead magnet?
A lead magnet – also known as a freebie or opt-in bribe – is a free offer to potential customers in exchange for contact information, such as an email address or phone number.
There are different types of lead magnets. Usually, they are something you can download. They are valuable content that is worth providing contact information. These can be a checklist, tip sheet, white-paper, video series or eBook.
Need an example? There is one on this website! Click here to view an example landing page, which captures information in exchange for a free offer.
To get real value from your Facebook ad campaign, your landing page needs to be optimized for the visitor. There are tools out there to help.
Landing page tools
Here are some of the most well-known landing page tools.
- OptimizePress for WordPress websites – is the easy way to create landing pages, sales pages and membership portals inside WordPress.
- ClickFunnels – allows you to create different types of marketing funnels – a series of pages your visitors go through to reach a certain goal.
- Leadpages – generate leads and increase revenue using the industry-leading landing page builder with accompanying suite of lead generation and opt-in tools.
To get the most out of your Facebook ad spend, it’s important to have the whole system set up.
Need help getting your landing page system set up? Contact Danielle on 760-440-5494 or firstname.lastname@example.org
Tip of the Week: Use landing pages to get customers from Facebook ads.