What social media is right for your business
Small business owners have limited time. This means you have to pick and choose where to focus that time. Picking the right social media to spend your time on is no exception.
It can be hard to know if Facebook, Instagram, LinkedIn or other social media sites are the best places to focus your energy on. Here’s a guide on how to pick.
How to choose the right social media for your business
Work out what you want from it:
- Who is your audience and which social media are they on?
- How much time is required to use a specific social media site?
- Will your chosen social media help achieve your business goals?
- Do all of those things match up?
Here’s a rundown of the most popular social media, who is on it, and the business benefit to each.
Who is there: American women and men between the ages of 25 – 54 make up 32% and 29% of Facebook users, respectively. 44% of users check Facebook several times per day.
Business benefit: By far the largest social media audience. To target people over the age of 25, this is a valuable and powerful tool.
Who is there: 500 million users with 59% of them checking the app every day. 31% of American women and 24% of men use Instagram.
Business benefit: The recent algorithm change has changed how content is viewed. While we wait out the full impacts, this is a good brand building tool. You will need a decent following.
Who is there: 42% of online women are Pinterest users. 34% of users are between the ages of 18 – 29 and 28% are between 30 – 49, which creates a wide demographic of women who can be reached on this platform.
Business benefit: For female-focused businesses, this is a great place to reach women, especially for fashion, art, home decor and food industries.
Who is there: 29.2% of US social media users are Twitter users. Journalists make up 24.6% of verified accounts. 54% of users surveyed reported that they took action after seeing a business mentioned in Tweets.
Business benefit: One strong use of Twitter is as a customer service tool. It is a great tool to connect with the media. It can also be a powerful marketing tool to drive actions, if other marketing tools are set up.
Who is there: 60% of Snapchat users in the U.S. are under the age of 24. Their 100 million users consume 30 minutes of content every day.
Business benefit: A great tool to connect with millennials, if done well.
Who is there: Over 167 million users in the US per month. It reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
Business benefit: This is the second biggest search engine, after Google. It is also owned by Google. The trend is moving toward video views. They get the most interaction and engagement. Certainly a powerful tool.
Who is there: The professional social media networking site, LinkedIn has 128 million users in the US. 40% of users check LinkedIn daily. The average user spends 17 minutes per month on LinkedIn.
Business benefit: For B2B, this is the place to focus your attention.
Who is there: 40.5% of Yelp users are 18-34, 37.7% are 35-54, and 21% are 55+.
Business benefit: Customers will review your business whether you actively manage your Yelp account or not. Not a favorite of business owners, Yelp is critical. Respond to reviews to get the most out of Yelp. It can turn a lower star rating into a higher one. It helps manage customer expectations, and shows there is a real person behind the business.
Once you find a social media that seems like a good fit, look into it further.
Need help with your online marketing? Book in a free, no pressure 15-minute call to see what’s possible for your business.
Tip of the Week: Choose the right social media for your business based on who is there, and the benefit it brings to your business.