Leverage Facebook ads retargeting
Facebook is a great way to engage with your audience, and Facebook ads can be a very effective way to reach out to them. When people engage in some way with your posts, ads, or website, it is very useful to follow up with them afterwards. You can do this easily with ads by using retargeting.
Retargeting is advertising to people who have engaged with your business online. This can include visiting your website, engaging with your Facebook page, or even engaging with your ads. Retargeting allows you to connect with them again, greatly increasing the chance of them becoming a client or customer.
How to retarget
- Make sure you have tracking in place
- Identify who you want to reconnect with and when
- Create custom audiences
- Create your ads
On Facebook, the Pixel allows you to track what people do on and off Facebook. Make sure this is set up and include the code on your website. See more on the pixel tracking system here.
Identify your audience
Do you want to target people who visited a specific website page within the past 30 days? How about people who watched over 50% of a video you posted? Perhaps it’s all the people who have engaged with your page, posts and ads over the last 5 days? Whatever it is, identify who you want to target, and the time frame for that engagement.
Create a custom audience
You will need a specific audience for each retargeting ad you plan to launch. You can create custom audiences within Facebook.
For instance, you can create an audience that has visited a specific website page, perhaps one with a specific service or product offer. You can also create an audience based on engagement, whether that is video views, comments, or other types of Facebook page engagement.
If you have an existing customer base, you can also retarget them using your customer email list.
Create your ads
What do you want people to know by retargeting them? Perhaps you want to provide additional information about a topic. You can offer a free download. You can offer people a special deal, discount, or limited time offer too. It depends what they looked at or engaged with, and what makes sense to provide, based on their initial engagement.
Retargeting is an effective way to re-engage with an already interested audience. People may not sign up or buy from you the first time they see you, but you can greatly increase this by offering valuable and relevant ads shortly after they do engage.
Need help setting up effective Facebook ad campaigns? Contact Danielle on 760-440-5494 or firstname.lastname@example.org
Tip of the Week: Use retargeting ads on Facebook to reconnect with your audience and encourage them to sign up or buy.