A powerful advertising platform for business
Facebook advertising offers the most advanced, specific advertising that businesses have ever had the option to use. Right now, there is an opportunity to take advantage of it, and it will pay off for years. Technology changes quickly, but every so often, we see that change in motion. This is happening right now with Facebook advertising.
The incredible power a business can leverage with Facebook advertising should not be underestimated. Every day that your business is not advertising on Facebook means that some other business is winning that day. Your customers and competitors are there – your business needs to be too.
1. People are on Facebook
That means your customers are on Facebook too. 1 in every 5 minutes is spent on Facebook. That is an enormous amount of time. People check Facebook multiple times a day. Whoever your customer is, they are using Facebook. 80% of all internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Plus, your competitors are using it too.
2. It is a fast, inexpensive way to advertise
Facebook advertising starts working immediately. Set up an ad, and it starts running the same day. Incredible! Plus, it is inexpensive. What other type of advertising allows you to reach 1000 people for $5? More than just budget friendly, it offers a great amount of advertising possibility for a very reasonable price, especially when compared with TV, radio and print.
3. Advanced targeting
Targeting is advanced and precise. When set up correctly, you really can reach the people you want to connect with most. Facebook is much more targeted than you might realize. You can target by location, demographics, age, gender, interests, behavior, and connections. You can also run ads to specific audiences based on other targeting options. These include: recent purchase behavior, life-event targeting, audiences that look like your own targets – lookalike audiences – and even advanced layer targeting to get very specific with your targeting.
4. Remarketing / retargeting and get back in front of people
Remarketing or retargeting is showing an ad to someone who has already interacted with your business online. This allows you to get back in front of people who have already expressed an interest in your products or services. Why is so very useful? Most people do not buy the first time. But reach them again and again, and build up trust and their desire, and you are significantly more likely to convert them to a customer or client.
5. Facebook drives real business with leads and sales
One of the most important factors for marketing or advertising is whether it brings in actual business. With Facebook ads, you can track all the way from the ads, to your website, to sign ups, to booked appointments or visits, to sales.
Set up correctly, a series of Facebook ads and a sales funnel can bring in real leads for business for anywhere from $5 to $100, depending on the value of the service or product you are offering. For any business looking to generate traffic and conversions, Facebook advertising is the best solution.
With new ideas and technology, people who act first often get the most benefits. We are already past this point with Facebook advertising, just. There is still a chance to get in early and see benefits for years to come. Is your business taking advantage of this incredible opportunity?
Need help setting up effective Facebook ad campaigns? Contact Danielle on 760-440-5494 or firstname.lastname@example.org
Tip of the Week: Use Facebook advertising to drive traffic, conversions and business.